Great Gatsby by Scott Fitzgerald Essay - 1122 Words

Great Gatsby by Scott Fitzgerald The 1920s is the decade in American history known as the â€Å"roaring twenties.† Scott Fitzgerald’s novel The Great Gatsby is a reflection of life in the 1920s. Booming parties, prominence, fresh fashion trends, and the excess of alcohol are all aspects of life in the â€Å"roaring twenties.† The booming parties in Scott Fitzgerald’s The Great Gatsby reflect life in America during the 1920s. Gatsby displays his prominent fortune by throwing grand parties. From next door, Nick Carraway witnesses the scene of Gatsby’s fabulous summer parties: There was music from my neighbor’s house through the summer nights. In his blue gardens men and women came and went like moths among the whisperings of champagne†¦show more content†¦The materialistic nature during the twenties was everywhere. Some Americans embraced it and some attacked it. For President Calvin Coolidge and his followers it was embraced: â€Å"Sharing so visibly in the wealth of society, more and more Americans came to feel that the booming Coolidge economy was working for them†(Nash 379). The wealthy nation satisfied materialistic Americans and Coolidge became a prominent leader. For American writers, materialism was attacked and â€Å"they questioned the society that placed more importance on money and material goods†¦Ã¢â‚¬ (Nash 390). Leading to their fame in literature, the writers who were concerned with American materialism moved to Europe. Materialism lead to prominence in 1920s America just as it did in The Great Gatsby. Gatsbyà ¢â‚¬â„¢s prominence is an aspect of how Americans used materialism in the 1920s. One way materialism is shown is through fashion. The fashionable clothing flaunted in The Great Gatsby is an example of life in the 1920s. Gatsby’s parties are used as a spacious â€Å"catwalk† for men and women to exhibit the latest and most expensive designer wear. At one of Gatsby’s parties, Lucille, a young female guest, chats with Jordan and Nick about an expensive new gown she received. She states, â€Å"When I was here last I tore my gown on a chair, and he asked my name and address–inside of a week I got a package from Croirier’s with a new evening gown in it†¦It was gas blue with lavender beads. Two hundred and sixty fiveShow MoreRelatedThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F.Read MoreThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the h uman instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesthe Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby by F. Scott Fitzgerald756 Words   |  3 Pagesconnotations woven through the pages of Scott Fitzgerald’s novel, The Great Gatsby. The voice of Nick Carraway, chronicles the summer of 1922 that transpires in the vicinity of Long Island, New York. This locale is divided into the East Egg, populated by those with old money and the West Egg, inhabited by those with new money. The pursuit of money and pleasure mark this era and far exceed the pursuit of more noble goals. The interactions of Nick Carraway, Jay Gatsby, Daisy and Tom Buchanan and MyrtleRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald ’s eyes, the new American culture build around thatRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 Pageswithin his novel, The Great Gatsby, F. Scott Fitzgerald uses the power of confrontation as the climax of his scene with the quote, â€Å"What kind of a row are you trying to cause in my house anyhow?†(129). This is the key question. At this point in the novel Tom Buchannan has just become aware that his wife, Daisy, is in love with Jay Gatsby. Every previous event in the chapter has been leading up to this confrontation; this question. By pinning the â€Å"row† on Gatsby, Fitzgerald creates an accusatory toneRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzger ald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good and

Marie Antoinette The Last Queen Of France - 1532 Words

Marie Antoinette was the last queen of France who was stripped of her title, put in jail, and then executed by her own people. Archduchess Marie Antoinette was born on November 2nd, 1755 in Vienna, Austria. She was the daughter of Francis I who was the Holy Roman Emperor and Maria Theresa who was the ruler of the Hapsburg Empire. She lived a fairly peaceful and happy early life at the Schonbrà ¼nn Palace in Vienna. As a child, she did not have to study hard but instead was taught how to live a court life and how to act like a proper lady. However, when she was just fourteen years old, an arranged marriage was created by her family which would be between Marie Antoinette and the future King of France, Louis XVI. Marie was transported to France where she was to be married to Louis. On May 16th, 1770, Louis XVI and Marie Antoinette were married in the lavish Palace of Versailles where they began their new life. The early years of her marriage to Louis XVI was very difficult for Marie A ntoinette. She was thrust into her new life where she had few friends and did not know much about how to live a court life in France. Her new husband, Louis XVI, did not seem to want to have anything to do with Marie, let alone attempt to produce an heir to the throne. However, due to the fact that Marie Antoinette had not consummated her marriage with Louis XVI yet, her popularity had begun to plummet rapidly among the peasants and people of the court. During this time, Marie Kelly 2 keptShow MoreRelatedMarie Anttointe Research Paper1053 Words   |  5 PagesMarie Antoinette Fourteen year old Archduchesses Maria Antonia Josephina Johanna of Austria, was obligated to marry Louis the Dauphin of France in order to consolidate an alliance between this country and the dynasty of Habsburg. 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Marie Antoinette The Journey, written by Antonia Fraser sheds light on Marie Antoinette’s failures and achievements throughout her short existence. As Antonia Fraser presses deeper into the life of the ill-fated Queen, she reveals the innermost personality of Marie Antoinette s sincere intentions surrounding her life as a lonely queen, neglected wife, and loving

Environment & Strategic Marketing Analysis of Sainsburys

Question: Evaluates the strategic issues and options facing of Sainsbury organization? Answer: Introduction: To start with the topic we must understand a very basic key word associated that is Strategy. Strategy is a long term approach or vision to achieve organizational profit and success. In todays 21st century every business is on the verge of expanding itself in the market rapidly to sustain their business operations and set plans to map out an extra competitive edge with others to grow and make profits. A strategy provides focus, direction, alignment and company structure (Searchcio.techtarget.com, 2015). A Strategic Management process is a combination of series of strategy formulation, strategy implementation and evaluation of strategy. The formulation part consists a companys goals and mission which define the basic objective of the company (Sadler, 2003). To achieve a companys goals they need to understand internal and external factors affecting the sustainability if the firm. They can formulate such strategies using SWOT analysis Pringle, H. and Field, P. (2008).. A company can develop scope and circumstances depending on their strategies. Such strategies involve gaining more market share, increasing profitability, completing a project under budget. Creating strategy for a company is a three stage process : Identifying strategic options Analyzing the context Evaluation and selection of best option. Sometimes it is also the size and impact of these strategic issues which creates necessity of a strategic plan to be in action . (Csun.edu, 2015) Start by engaging commitment Purpose guides everything Analyze the organization in its context Decide strategies Evaluate plan execution. Generating strategic options would help to identify some major alternative options that would be necessary as a backup plan for an organization (Balancedscorecard.org, 2015). It is also important to make decisions on strategies chose the best alternative for the market. A company should use systematic methods to evaluate necessary courses of actions and develop them (David, 2005). Company Profile: Sainsbury is the UK based third largest super market which having 16.9% share in the UK supermarket sector. It is founded on 1869 by John James and Mary Ann Sainsbury. The first shop of Sainsbury in Drury Lane, London. In 1922 Sainsbury becomes the largest grocery retail. Sainsbury are interested in financial sectors also. They have Sainsburys bank in UK. They are interested in property business also .Sainsbury supermarkets have more than 145000 employees including Sava centre where 60% of employees are part timer and 40% employees are full timer and at least 62% of employees are women. More than 23000 products are offered by Sainsbury supermarket where 40% of products are its own brand. Additionally a extensive range of grocery product t and quality of food, on the premises many store offer baked bread, coffee shop, fish and meat counters, petrol station and restaurants. This supermarket severs more than 11 million people in a week at June 2002. It has 463 stores throughout the UK. Around 60% stores are located in the main area of town center or central part of town. Previously many of stores are built in unsafe places. The main aim of Sainsbury is to earn profit so it belongs to a private sector. If Sainsbury not earning profit it will not be able to makes happy to its shareholder and cant able to improves its service and products. If Sainsbury not able to get back money then its difficult to improve and develop its services and difficult to invest in upcoming technologies. Strategic Issues and Options for Sainsbury: Sainsbury is a UK based company so they can develop the strategy of aligning its business with other countries like India, China, etc that are constantly developing themselves and that can help Sainsbury to develop a chain network for its business. India is mostly preferred because it has one of the emerging markets and this will help to attract investors. Outcome for this strategy will be Sainsbury as a company can provide jobs to the local people that will help to increase the brand name of the company. Another option is that of market penetration strategy. Sainsbury can use this to increase their revenue in the market. This strategy will help to attract more customers from its competitors. This strategy can be used to develop its products in the UK market. This will also help to increase their margin of profit. The third option that Sainsbury can introduce is of Market Development. Here Sainsbury should develop a strategy where they can sell their products in different markets. Sainsbury can increase the number of retail stores in places like Scotland or Ireland. This issue will help to develop their customer services. Market position of Sainsbury: According to the latest share data from Kantar World panel, Sainsbury was the one and only supermarket among the top four markets to increase its market share in the past 12 weeks. We know that Waitrose and discounters continued to be strong in terms of its growth, Sainsbury increased its market share from 16.4% which was in the previous year to 16.5% in the upcoming 12 weeks which was dated 18 August. It was also seen that the sales increased 4.9% during that particular period. Apart from these The Cooperative group also increased its sales by 0.1 % during the 12 weeks. But it was also noticed later on that it began to lose its market share from 6.8% to 6.6% thereon gradually wiseGEEK, (2015). Nielson also figured out that Sainsbury was among the top four having sales 5.1%. Questions were raised because there was a drop in the market share from 16.9 pc to 16.5pc within the 12 weeks. And this was for the first time that Sainsburys market share fell down so much. It was also analyzed by Deustche Bank that these statistics of Sainsbury would raise questions to know as to see if Sainsbury was performing efficiently to compete with recent investments in price so that it is able to compete in the market. All the big supermarkets are facing decline in their sales which was accumulated by the late falling of Easter. Sainsbury was one of the grocers which suffered most along with its mid market position in the market when there was first economic downtown in UK. Sainsbury was considered as a retailer which detrained its brand image in the market. But it was also observes that Sainsbury was one of the successful food retailers in the UK Outsiders, C. (2015).. Strategic Positioning Of Sainsbury: Sainsbury adopted competitive positioning strategy in the market because its competitors laid a strong emphasis in terms of market strategies and programs. But considering all the facts Sainsbury has been able to reposition itself in the market as a reliable supermarket and came up with the mission to help people with better availability of products that can keep them well and healthy and serve with tasty food at nominal charges after the recession took place in the year 2007. It was also believed that Sainsbury was the only market that offered quality food at a cheaper price in UK. Due to its low price and low quality of the brand availability it did not avail any pricing strategies as of its competitor. During 2011 horse meat scandal Sainsbury was declared as free from any horse meat mixing and this enabled Sainsbury to strengthen its position in the market. After this there was more rush of customers and this attraction of the customers increased than its competitors and helped Sa insbury to withstand its position from ASDA (17%) in 2014 having 17.5 market shares. Today Sainsbury is a market challenger competing with TESCO and it has positioned as low priced better quality products. SWOT Analysis of Sainsbury: Strengths: There are many strengths of Sainsbury that can be pointed out. First we can use the brand name itself Sainsbury. This helps the company to position itself in the market. Sainsbury has given service over 140 years in its business and it provides various advantages such as brand familiarization, customer loyalty, customer belief etc. Sainsbury can also expand its no of outlets because the cost involved will be less. This can also provide competitive edge to the brand itself. Marketing strategies used by Sainsbury is also one of the strengths. The company use a very famous chef Jamie Oliver to launch campaigns and this is also considered as a very competitive move. Also having a good HR policy will help Sainsbury to attract more customers. One more strength is that it is conveniently located because of its huge network of outlets. Moreover Sainsbury is very environmental friendly and it is doing a great cause by saving the environment. Sainsbury also comes up with wide range of products availability to meet changing needs of its customers. Weaknesses: One of the weakness that Sainsbury is facing is that lack of international expansion. Being established in Britain it couldnt venture into international markets because of its main competitor Tesco. There is no availability of self service facility because in todays world time is money. People want faster services in less time. Sainsbury also lacks implementation problem of pre determined plans BusinessNewsDaily.com, (2015). Opportunities: Expansion, Divergence, mergers are among the opportunities that if they are grabbed at the right time they can collapse. Sainsbury is been growing gradually and it is developing in its market and involving itself with investments in banking, property etc. this provides better future growth. Food for Britain is pone the supplier and partner of Sainsbury. It helps its clients to access advance opportunities abroad through its neywork offices. Sainsbury also maintain better supply chain to be efficient in cost cutting. Upgrading its technology is also one of the opportunities that helps in proper planning of its services. Threats: Threats are one of the external factors that Sainsbury is facing. Entrance of new competitors is a serious threat to the company and they should be monitored. Sainsbury being too much environmental friendly have made huge investments in that therefore a a balance must be maintained. Technology changing s also imposing a threat to the company. Sainsbury lacks international expansion so there can be some foreign company takeovers that can dominate the company as a whole. The competitive advantage and the brand name that has been build by Sainsbury over the years. Sainsbury must also take some necessary steps to save its brand name and image from its competitors globally in the market as a whole. Porters Five forces of Sainsbury: Differentiation strategies were adopted by Sainsbury to target the wide segments of market. This strategy was based on hoe competitor brands in selling and Sainsbury initiated to sell tasty, fresh and better quality products to every class of people in the targeted market. Apart from having it also own private brands like Sainsburys Organics and Taste the Differences. Sainsbury also laid emphasis on freshness of its food five forces. (2015). Competitive rivalry- Retail industry is growing rapidly in the market thus more no of companies are trying to cater to the food segment. In 2007, Sainsbury had a market share of about 14.9%. Tesco, Morrison and ASDA are the three big supermarkets in UK retail. Sainsburys banking sector is been competed against building societies of UK. Barriers for entry: It is extremely high for food market because they require lot of investments in the market of UK and it takes years to establish a brand. Retail is one of the sophisticated sectors in UK so developing a brand needs lot of investment. This indicates there is less scope foe new companies to develop themselves in retail business. Also firms need to have a very good knowledge about the local shops also. Threat of Substitutes: Food and retail industry is always in terms of innovation in the market therefore there is a high chance of substituting the products for their customers Smart Insights, (2013).Retail market in UK must try to converge its productions with innovations that would generate a need for substituting the brands. Buying power : Buying power is extremely high in this industry because of so many competitors are present and they are also selling the same products. Also we can say that switching costs are low. The economy of UK is heading towards recession therefore it will give more focus to consumers need to gain popularity in the market. Supplier Power: Here the supplier power is very complicated and difficult to categories it. MNCs like Unilever, Cadbury etc have a huge brand name in the market. If products of such big companies do not reach supermarkets then their sales volume will be highly affected. Value Chain analysis of Sainsbury: Sainsbury created shareholder value and a competitive advantage over others to understand its activities in a much better way. Sainsbury implemented a series of value chain activities which could generate revenue and profit for the firm. PESTLE factors of Sainsbury: Political: Sainsbury is emerging up with the latest globalization to prove itself as a challenge as well as an opportunity. We have to make it sure that to compete against new forces to maintain efficient quality of products that they offer. Economic factors: The increase in prices of food globally lay an emphasis on the overall business of Sainsbury leads to increase in cost of production and purchasing power. This leads to rise in price of the products. Consumers have less money to spend on luxury products that can cut the profit margins for Sainsbury. Social Factors: Sainsbury can develop recent recopies of food that is easy to cook and also healthy for the customers. Nowadays people tend to eat fresh food as they are highly conscious about their health. Therefore there is an opportunity for Sainsbury to develop more on healthy food products. Technological: The advantage of using internet as an advertising media can be adopted by Sainsbury as the company can globalize itself with very less cost and this can boost up its sales also. Sainsbury can also launch self check out machines to support customer loyalty by saving their time of shopping and ease in comfort enhances. BCG Matrix of Sainsbury: BCG matrix is planning tool of a products or services which is represented graphically. It helps companies to take decision regarding selling or investment. This matrix has four square quadrants, where the y-axis show the rate of the market growth and x-axis show market share. Star: It represents in the large market share for a fast growing industry. Here cash can be generated but due to growing industry investment is also required to maintain guide. If star will success then it will become cash cow when the industry will mature. In star Sainsbury are doing very well in the present market. They have a very good opportunity to increase their business. Where it is a private and profit growing organization. Cash cow: It also represent in a large market share for a slow growing industry. In cash cow investment is less and can generate cash so that it can invest for other business unit. When cash cow fall in moves towards down. Cash cows are the products that business strives for. Investments into supporting infrastructure can improve efficiency and increase cash flow mare. In cash cow quadrant Sainsbury have a very good position or in a well growth situation with a very low opportunities. Here the organization getting very low opportunities still they have a good position. Question mark: It is having low market share business and discover in high growing industry. It required a large amount of cash for maintaining and gaining the market share. It is generally for upcoming goods and services which have a very good commercial possible. Question mark should not be ignored because if it becomes dog after investing huge and its fail to become stars. The best way to handle question mark situation is to either invest heavily in them or to gain market share or to sell them. It is a high demand and low return which is due to low market shares. In this situation Sainsbury dont know what to do with the given opportunities. Weather they are invest or not in the given opportunities. It is profitable or not. There are lots of question arise in this situation. Dogs: It has a weak market share of low growth markets. They neither required huge cash nor generate cash. Number of dogs should be minimized or avoided by an organization. In this situation market is very weak. Sainsbury are cant able to make profit. It is a low growth market situation where the share value is too low. So earning profit in this situation is just impossible. Ansoff Matrix of Sainsbury: Ansoff matrix: It is also well known as Ansoff product or market growth matrix. Its a market planning tool which helps to determine products or market growth of a business. It also focuses whether the products are existing or new and its also focus on market whether it is new or not. It also has four alternatives part of market strategies: market penetration, product development, market development and diversification. Market penetration Existing market and existing product: It covers products which is existence and also existent in a existing market. In market penetration involvement of risk in marketing strategies is less because products are familiar to consumers so it established in the market. Market penetration is the situation where Sainsbury can develop a new product in the market. And it is UK based retail organization, so they can totally focus on UK retail. Product development Existing market and new product: Here the new products are introduced in an existing market. Development of product differs because it depends on the introduction a new product in an existing market or it may be a modification of an existing product. In product development Sainsbury can develop pre band at some more extend. For develop a new product Sainsbury required advance technologies. Market development Existing product and new market: It also known as market extension. Here existence product is selling to new market. It is assumed here that there is a need to venture into a new market because existing market are fully exploited. In Market development Sainsbury can enter into a new segment. Which is totally new territories where they have to handle new users. So, they can franchise in Hong Kong market which is totally a new market. Diversification New product and new marketing: Here a new product is sold in a new market at the same time which depends in the growth of an organization. It is a very risky strategy because two unknowns are involved, new product and new market. Sainsbury can diverse their business to a new segments like beauty product and home. They have business retail sector so, they can diverse it in some of the beauty and home products. They have a business on financial as well as property. Three issues Sainsbury is facing currently in the market: A main issue was highlighted that Sainsbury would cut costs by 500 euros million over the next three years. This highlighted that the jobs would be at risk. We know that the biggest rival of Sainsbury was TESCO who covered about 75 percent of the supermarkets as well. The upcoming condition would be more critical as suggested by Mr. Coupe. Another situation was that Sainsburys shares rose by 5 percent in the market currently and there was a need of assessing wide range of its products in the market because there was a pressure of heavy price discounters from its competitors as well. Another important issue faced by Sainsbury is that of customer values and beliefs because ethics plays an important role in determining their work terminology. A campaign was launched in 2014 to support their customers which major competitors did not. Recommendations: It is recommended to understand and analyze Sainsburys core business activity. It is necessary to analyze where Sainsbury can develop and introduce new additional business that can help its customers and the operations of the business as well. Sainsbury should buy good laptops , as of Dell and Pc World to increase their productivity. For this they can target the working class group who are in need of good business laptops. It is also recommended for Sainsbury to improve stocks and gain popularity of goods. Conclusion: Currently Sainsburys uses of the organization are huge approaches of quality, which makes a responsibility to maintain this quality at every stages of production of services and goods. Now days the quality of Sainsbury is built from the design stage though the suppliers can choice from the first level of production process till the finished product. On food product and in quality good, Sainsbury achieve quality control and assurance of quality, which is mention in the following quotation Sainsbury own a title of Best Retail Packing For A New Product in European Seafood Exposition Brussels Seafood Pix dElite New product competition. Above it is mention that, Sainsbury winning the prize on packaging and for the judge highly complementary for both the quality of product and visual appearance. Food center play a very essential role in innovative and excellence to protect the own level product in Sainsbury supermarket. A very experience team who have a extensive knowledge in food industry which provides them with special quality control, food development in creative way, sensory support and appraisal in supermarket range, choice programmed and product quality. Employee of Sainsbury always tries to give the best quality to their customer because Sainsbury always concern with the creation of quality culture. Sainsbury always encourage their employee to think about the quality of work that he or she has does. There the center of production is always a customer. They follow a long time policy. Sainsbury always concern with requirement of the customer like what they want, when they want, how they want it. References Anon, (2015). [online] Available at: https://yourbusiness.azcentral.com/strategic-planning-important-organization-4... [Accessed 14 Feb. 2015]. Anon, (2015). 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Available at: https://www.chiefoutsiders.com/strategic-services/market-positioning-strategy [Accessed 14 Feb. 2015]. pest. (2015). [online] Available at: https://www.oxlearn.com Marketing Resources [Accessed 14 Feb. 2015]. Pride, W. and Ferrell, O. (2008).Marketing. Boston: Houghton Mifflin Co. Pringle, H. and Field, P. (2008).Brand immortality. London: Kogan Page. Sadler, P. (2003).Strategic management. Sterling, VA: Kogan Page. Searchcio.techtarget.com, (2015).What is strategic management? - Definition from WhatIs.com. [online] Available at: https://searchcio.techtarget.com/definition/strategic-management [Accessed 14 Feb. 2015]. Smart Insights, (2013).How to use Porter's 5 Forces. [online] Available at: https://www.smartinsights.com/marketing-planning/.../use-porters-5-forces/ [Accessed 14 Feb. 2015]. Strategischmarketingplan.com, (2012).BCG matrix; Question marks; Stars; Cash cows; Dogs. [online] Available at: https://www.strategischmarketingplan.com/.../bcg-matr... 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Sand Dust Storm in China free essay sample

It carries as much as 875 metric tons of dust particles per cubic kilometre of air† (Dirks 2010, 392). 2. 2 Location Strong dust storms hit Xinjiang Autonomous Region, Inner Mongolia, Shaanxi, Shanxi, Hebei, Beijing, Hong Kong and Taiwan. (2010 China drought and dust storms 2010) 2. 3 When did it happen? It happened on March 22, 2010. (2010 China drought and dust storms 2010) 2. 4 What caused the event? Beijing meteorological offices director GuoHu said, â€Å"This influence of Beijings dust source is in Mongolia and in middle Inner Mongolia region. The dust was wafted from thousands of meters altitude by the conveying of strong winds. From the perspective of meteorology, this is unstoppable climate phenomena† (Xinhua NET 2010). 2. 5 What areas were affected? The other areas were affected where were â€Å"South Korea, North Korea and Japan by March 22, before being carried across the Pacific Ocean by the jet stream, with some dust reaching the West Coast of the United States† (2010 China drought and dust storms 2010). We will write a custom essay sample on Sand Dust Storm in China or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3. 0 Effects and Damage of Sand Dust Storm 3. 1 Short and long term effects â€Å"The dust storm in late March spiralled around a strong low pressure system. Many areas recorded an extremely rare level 5 hazardous rating for air quality. Many flights in Beijing were also delayed or cancelled. Air pollution readings in Hong Kong reached a record high, reaching at least 15 times the recommended maximum levels by the World Health Organization. Taiwan also reported a new record for worst sandstorm conditions. A strong sandstorm tore through Turpan in Xinjiang on April 23, sparking fires that killed two people and forcing a shutdown of rail and road traffic for six hours† (2010 China drought and dust storms 2010). . 2 Extent of the Damage According to the news releases of the state forestry administration desertification monitoring centre of China on March 28 2010, Extent of the Damage of Sand Dust Storm affected 304 counties of 11 provinces and the air of 6 key cities was severely Polluted. The affected area is about 1. 20 square kilometres, the affected population is about 70 million people, and cultivated land area was affected more t han 6. 4 million hectares, garden area was more than 1. million hectares, grassland area was more than 65 million hectares. (2010 new composition in the exams preparation material: climate and environment 2010) 4. 0 Historic Records and Extent of effects of Sand Dust Storm 4. 1 Historic Records of Sand Dust Storm in Beijing Sand Dust Storm does not only appear in the present times, it has already appeared since ancient times. The Sand Dust Storm has appeared since 1425 in Beijing. It normally mainly appeared in Beijing from January to April in Chinese calendar. The probability is 83. 6%. It has appeared almost annually since 2000. (Dr. Mars 2010) 4. 2 Main damage ways of Sand Dust Storm Firstly it is the strong wind. The strong wind uses sand and dust to destroy buildings and public facilities and cause the casualties of people and livestock. Secondly it is sand buried. The wind-drift sand causes a lot of events they are farmland, channel, cottages, railway and pasture were sand bur ied, and especially cause serious threat for transportation. The third way is wind erosion, and the last way is air pollution. Dr. Mars 2010) 4. 3 Damage of Sand Dust Storm The sand dust storm mainly causes 5 results. They are ecological environment deterioration, damage of production and life, losses of lives and property, damage traffic safety and harm to human health. (Dr. Mars 2010) 5. 0 Prevention and Positive effects of Sand Dust Storm 5. 1 Causes of Sand Dust storm The causes of sand dust storm might be degeneration of grassland and vegetation and excessive reclamation. 5. 2 Prevention The Sand Dust Storm has not been prevented yet. Beijing meteorological offices director GuoHu said,† As long as the sediment sources exist, sandstorm will not disappear† (Xinhua NET 2010). 5. 3 Positive outcomes from the disaster Although there is much harm of sandstorm, but the whole process of sandstorm is a part of natural ecosystem. It can slow the damage of greenhouse effect and slow the acid rain or soil acidification. (TT Aixuan 2010) 6. 0 The End Conclusion The sand dust storm is caused by degeneration of grassland and vegetation and excessive reclamation. Although it is a part of natural ecosystem, it causes lots of damages like: ecological environment deterioration, damage of production and life, losses of lives and property, damage traffic safety and harm to human health. We should try to prevent it with the ways like establish forecast system of sandstorm and improve environmental governance and environmental protection. Recommendations From this research report, we can find a nature rule that is if human cannot protect earth and make the ecological balance ourselves; earth will use its own way to make the balance. But here is a problem that is normally the method of earth uses is more harmful for human than our own way. Reference list 2010 China drought and dust storms. 2010. Wikipedia. http://en. wikipedia. org/wiki/2010_China_drought_and_dust_storms#cite_note-21 (accessed November 24, 2010). 2010 new composition in the exams preparation material: climate and environment. 2010. http://peng99. com/zuowen/Article/2852_2. shtml (accessed November 25, 2010). Coenraads, R. 2006. Natural disasters and how we cope. Victoria: The Five Mile Press. Dirks, A. 2010. Dust storm in The World Book Encyclopedia. Vol. 5. Chicago: World Book. Dirks, A. 2010. Sandstorm in The World Book Encyclopedia. Vol. 17. Chicago: World Book. Dr. Mars. 2010. Beijing sand dust storm. http://baike. baidu. com/view/3381041. htm (accessed November 26, 2010). TT Aixuan. 2010. Sand duststorm. Bai Du Encyclopedia. http://baike. baidu. com/view/2097. htm (accessed November 24, 2010). Xinhua NET. 2010. Meteorological experts: as long as the sediment sources exist, Beijing sandstorms will not disappear. http://news. sina. com. cn/c/2010-03-20/114119905302. shtml (accessed November 26, 2010).